Soft Rebels
We welcome you to the universe of Soft Rebels, where the feminine and rebellious blend. This is reflected in the choice of prints and combination of feminine and raw details. We strive to design statement-making pieces and trusted classics that makes an almost painfully chic combination.
Styling takes a turn in more than one direction, so you can choose to emphasize either your feminine or masculine side. With sustainability still being the cornerstone, we've made it easier for you to navigate through the sustainable jungle. Simplicity, versatility, attitude, and integrity, four words summing the DNA of Soft Rebels, are brought to life in every design we make.
Simplicity refers to our Scandinavian heritage and minimalist approach to design, with clean silhouettes, graphic lines and an easy feel.
Versatility is our way to continuously draw attention to the world of contrasts and especially emphasizing the feminine softness versus the rebellious edge - evident when creating an individual look and style.
Attitude must be seen in relation to us always staying relevant to the market and being able to challenge both ourselves and our audience, maintaining a fresh approach to fashion and trends.
Integrity is our dedication and loyalty to our customers, always improving when handling ethical and environmental responsibilities. This is the very core of everything we do.
We welcome you to the universe of Soft Rebels, where the feminine and rebellious blend. This is reflected in the choice of prints and combination of feminine and raw details. We strive to design statement-making pieces and trusted classics that makes an almost painfully chic combination.
Styling takes a turn in more than one direction, so you can choose to emphasize either your feminine or masculine side. With sustainability still being the cornerstone, we've made it easier for you to navigate through the sustainable jungle. Simplicity, versatility, attitude, and integrity, four words summing the DNA of Soft Rebels, are brought to life in every design we make.
Simplicity refers to our Scandinavian heritage and minimalist approach to design, with clean silhouettes, graphic lines and an easy feel.
Versatility is our way to continuously draw attention to the world of contrasts and especially emphasizing the feminine softness versus the rebellious edge - evident when creating an individual look and style.
Attitude must be seen in relation to us always staying relevant to the market and being able to challenge both ourselves and our audience, maintaining a fresh approach to fashion and trends.
Integrity is our dedication and loyalty to our customers, always improving when handling ethical and environmental responsibilities. This is the very core of everything we do.